Effective Date: 08/01/2025
Last Updated: October 14, 2026
Lumen Aesthetics and Wellness, LLC Privacy Policy
Lumen Aesthetics and Wellness, LLC (“Lumen,” “we,” “our,” or “us”) respects your privacy and is committed to protecting personal information collected through our website and related online services.
This Privacy Policy describes how we collect, use, disclose, retain, and safeguard information obtained through https://lumenaestheticsandwellness.com (“Website”) and related website services.
This Privacy Policy applies to information collected through our Website. Patient medical records and protected health information, where subject to the Health Insurance Portability and Accountability Act (“HIPAA”), are also governed by our separate Notice of Privacy Practices and applicable federal and state laws.
By using this Website, you acknowledge that this Privacy Policy describes our information practices. Where consent is required by applicable law, we will seek that consent separately.
Information We Collect
Information You Voluntarily Provide
We may collect information you voluntarily provide through our Website or related services, including:
- Name
- Email address
- Telephone number
- Appointment requests and scheduling preferences
- Information submitted through contact forms
- Information submitted through online scheduling systems
- Information submitted through telehealth or patient intake systems
- Communication preferences and applicable consent records
- Other information you choose to provide
Depending on the service or communication channel, information submitted may include health-related details. Such information will be handled according to applicable privacy laws and the nature of the information and service involved.
Information Automatically Collected
When you visit our Website, certain information may be collected automatically, including:
- Internet Protocol (IP) address
- Browser type and version
- Device type and operating system
- Date and time of Website access
- Pages viewed and navigation activity
- Referring website or traffic source
- Technical identifiers and cookie-related information
- Website performance and security information
This information may be used to maintain Website functionality, understand visitor interactions, improve performance, and protect Website security.
Some automatically collected information may qualify as personal information or, depending on the circumstances, protected health information under applicable law.
How We Use Your Information
We may use information collected through our Website to:
- Respond to inquiries and requests
- Schedule, confirm, and manage appointments
- Facilitate requested services
- Communicate with patients and prospective patients
- Provide administrative and service-related notifications
- Maintain and improve Website functionality
- Evaluate Website performance and visitor experience
- Detect, prevent, and investigate security incidents
- Maintain records of communication preferences and consent
- Comply with applicable legal, regulatory, and professional obligations
We do not sell or rent personal information to third parties for their independent marketing purposes.
We do not use or disclose protected health information for purposes prohibited by applicable healthcare privacy laws.
HIPAA and Protected Health Information
Lumen Aesthetics and Wellness, LLC recognizes the importance of maintaining the confidentiality of patient health information.
Where Lumen is subject to HIPAA, protected health information is handled in accordance with applicable HIPAA requirements and the practice’s Notice of Privacy Practices.
Whether information is protected under HIPAA depends on applicable law, the status of the organization handling the information, and the nature and context of the information. Information does not become protected or unprotected solely because it is transmitted through a particular Website form or stored in a particular system.
General Website contact forms are not intended for submitting detailed medical histories, diagnostic information, or other sensitive clinical information unless specifically designated for that purpose.
Patients should use designated patient portals or other approved communication methods when available for confidential medical communications.
Our separate Notice of Privacy Practices describes applicable rights concerning protected health information, including access, amendment, and other rights established by law.
Patients may request a copy of the Notice of Privacy Practices using the contact information provided below.
Website Forms and Appointment Requests
Information submitted through Website contact forms or appointment requests may be used to respond to inquiries, coordinate scheduling, and provide administrative assistance.
Submitting a Website inquiry or appointment request does not, by itself, establish a provider-patient relationship or guarantee appointment availability.
Appointments are confirmed only through the practice’s authorized scheduling and acceptance processes.
Visitors should avoid submitting sensitive medical information through general-purpose Website forms unless the form is specifically designated and appropriately secured for that purpose.
Text Messaging and Electronic Communications
Lumen Aesthetics and Wellness, LLC may communicate with patients and prospective patients by telephone, email, text message, or other authorized electronic methods.
When you separately opt in to text messaging, or when another legally recognized basis for communication applies, messages may include:
- Appointment reminders
- Scheduling notifications
- Follow-up communications
- Patient service updates
- Administrative communications
Message frequency may vary. Message and data rates may apply.
Reply STOP to opt out of messages from the applicable messaging program. Other reasonable opt-out requests will be honored as required by applicable law.
Reply HELP for assistance where supported by the messaging service, or contact our office using the information below.
Consent to receive promotional or marketing text messages is not a condition of receiving medical care or purchasing services.
Marketing messages, if offered, are subject to applicable consent and privacy requirements.
Mobile information and text messaging opt-in data will not be sold or shared with third parties or affiliates for their independent marketing or promotional purposes.
Authorized service providers may process messaging information to deliver communications on our behalf, subject to applicable privacy, security, and contractual obligations.
Standard text messages and email may present privacy or security risks. Patients should use designated secure communication channels when available for confidential medical information.
Electronic communications should not be used for medical emergencies.
Telehealth Services
Lumen Aesthetics and Wellness, LLC may offer telehealth services when clinically appropriate and permitted by applicable law.
Telehealth services may involve the collection, transmission, or storage of information necessary for scheduling, identity verification, clinical evaluation, treatment, and related healthcare operations.
Where applicable, telehealth-related protected health information is handled in accordance with HIPAA and other applicable privacy and security requirements.
Telehealth services may be provided through authorized third-party platforms subject to applicable contractual, privacy, and security requirements.
Patients may be required to complete separate telehealth consent and clinical documentation before receiving services.
If you are experiencing a medical emergency, call 911 or seek immediate emergency medical care.
Cookies and Tracking Technologies
Our Website may use cookies and similar technologies to support functionality, security, performance, and visitor experience.
These technologies may be used to:
- Maintain Website functionality
- Remember visitor preferences
- Understand Website traffic and navigation patterns
- Identify technical problems
- Improve Website performance
- Support Website security
Cookies and similar technologies may collect technical identifiers and browsing information that can qualify as personal information under applicable law.
Most web browsers allow users to manage or disable cookies through browser settings. Disabling certain cookies may affect Website functionality.
Where applicable law requires consent for particular tracking technologies, we will obtain that consent before activating them.
Analytics and Advertising Technologies
We may use website analytics services, including Google Analytics or similar technologies, to evaluate Website traffic, performance, and visitor interactions.
Depending on the technologies implemented, these services may collect IP addresses, device identifiers, browsing activity, referral information, and other usage data.
Such information is not necessarily anonymous, even when presented to us in aggregated reports.
We may also use advertising services provided by search engines or social media platforms to promote our services and measure advertising performance.
Any advertising pixels, cookies, or tracking technologies used on our Website must be configured and operated in accordance with applicable privacy laws, including healthcare privacy requirements where relevant.
We do not authorize third-party advertising platforms to receive protected health information for purposes prohibited by applicable law.
Tracking technologies must not be used in a manner that impermissibly discloses protected health information, including information associated with patient portals, appointment scheduling, clinical intake, or other healthcare-related interactions.
Where required, appropriate consent, authorization, vendor agreements, or other legal safeguards will be implemented before information is collected or disclosed.
Third-Party Service Providers
Lumen Aesthetics and Wellness, LLC may use third-party service providers to support Website operations and healthcare-related administrative services, including:
- Website hosting and maintenance
- Online scheduling
- Electronic forms and patient intake
- Telehealth services
- Payment processing
- Email and text messaging
- Website analytics
- Information technology and security services
These providers may receive or process information necessary to perform authorized services.
Where required by applicable law, service providers handling protected health information are subject to appropriate business associate agreements or other legally required safeguards.
We require service providers to handle information in accordance with applicable contractual and legal obligations.
We do not authorize service providers to use personal information for their independent marketing purposes except where expressly disclosed and legally permitted.
Embedded Content and External Links
Our Website may contain embedded content or links to third-party websites, including videos, maps, social media platforms, scheduling portals, and other external resources.
Embedded content may allow third-party providers to collect information about visitors, use cookies, or monitor interactions with the embedded content.
When you access an external website, its privacy practices and terms may differ from those of Lumen Aesthetics and Wellness, LLC.
We encourage visitors to review the privacy policies of external websites and services.
We are not responsible for independently operated third-party websites, except to the extent responsibility is imposed by applicable law.
Testimonials, Reviews, and Before-and-After Images
Our Website may display testimonials, reviews, before-and-after photographs, or patient experiences relating to services offered by Lumen Aesthetics and Wellness, LLC.
Individual experiences and treatment outcomes vary. Testimonials and photographs do not guarantee that other patients will experience similar results.
Where patient information, photographs, or testimonials constitute protected health information, we obtain any authorization required by applicable law before using or disclosing that information for marketing or promotional purposes.
Patients may contact our office regarding applicable authorization and privacy rights.
Medical Information and Website Terms
Medical and wellness information provided on this Website is intended for general educational purposes and does not replace individualized medical advice, diagnosis, or treatment.
Additional information regarding medical disclaimers, Website use, and limitations is available in our Terms and Conditions.
Data Security
Lumen Aesthetics and Wellness, LLC maintains administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction, as appropriate to the information and applicable legal requirements.
These safeguards may include access controls, secure systems, workforce procedures, vendor oversight, and other protective measures.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
We maintain procedures for evaluating and responding to security incidents and providing notifications when required by applicable law.
Data Retention
Information collected through our Website is retained for periods reasonably necessary to fulfill the purposes described in this Privacy Policy and to satisfy applicable operational, legal, regulatory, security, and recordkeeping obligations.
Retention periods may vary depending on the type of information, the service involved, and applicable legal requirements.
Patient medical records are maintained in accordance with applicable federal and Pennsylvania record-retention requirements.
Information may be securely deleted, de-identified, or otherwise disposed of when retention is no longer necessary or legally required.
Your Privacy Rights
Depending on the type of information involved and applicable law, you may have rights to:
- Request access to personal information maintained about you
- Request correction of inaccurate information
- Request deletion of certain information where legally permitted
- Update communication preferences
- Withdraw consent where applicable
- Exercise rights concerning protected health information under applicable healthcare privacy laws
Certain information may be retained when required or permitted by law, including healthcare recordkeeping, regulatory, security, and other legitimate obligations.
Requests involving protected health information are governed by applicable healthcare privacy laws and the practice’s Notice of Privacy Practices.
We will evaluate privacy requests and respond in accordance with applicable legal requirements.
Privacy inquiries and requests may be submitted using the contact information below.
Children’s Privacy
This Website is not directed to children under the age of 13.
We do not knowingly collect personal information directly from children under 13 through general Website services without appropriate parental or guardian consent where required by law.
If we become aware that information has been collected from a child in violation of applicable law, we will take appropriate steps to address the information.
This section does not restrict lawful healthcare services involving minors or override applicable laws concerning minor consent, confidentiality, or medical records.
Pennsylvania Residents
Lumen Aesthetics and Wellness, LLC operates in Pennsylvania and handles personal information in accordance with applicable federal and Pennsylvania privacy, consumer protection, and healthcare laws.
Nothing in this Privacy Policy is intended to limit privacy rights or legal protections provided under applicable law.
Changes to This Privacy Policy
Lumen Aesthetics and Wellness, LLC may update this Privacy Policy to reflect changes in Website operations, technology, services, or applicable legal requirements.
When revisions are made, the Last Updated date at the beginning of this document will be changed.
Unless otherwise specified, revisions become effective when posted and apply prospectively to relevant Website information practices.
Where applicable law requires additional notice or consent before a material change in information practices, we will comply with those requirements.
Contact Us
Lumen Aesthetics and Wellness, LLC
690 Harleysville Pike, Unit 1 / POB13
Lederach, PA 19450
Phone: (484) 246-5006
Email: officeadmin(at)lumenaw(dot)com
Website: https://lumenaestheticsandwellness.com
Questions regarding this Privacy Policy, Website information practices, or applicable privacy rights may be directed to Lumen Aesthetics and Wellness, LLC using the contact information above.
